Whether you're writing a fantasy or a general fiction novel, there's no escaping from world building. So what is it? The simplest definition I can find on the internet is that world building is the construction of a world in the realm of fiction. When confronted with creating a world, some authors balks at the idea of world building. After all, they've got their characters all fleshed out and the story has been mapped out. However, world building is a crucial aspect of story-telling. Without a believable world, your novel can flounder like an unstable pack of cards. However, world building doesn't have to be hard. You don't need to go overboard like JRR Tolkien did with his famous Middle Earth universe. You can do quick and easy world building and pretty much remain believable. Be consistent This would probably be the most useful advice ever if you're going to attempt to build a world. If for some reason, in the first chapter, you laid the rule that river flowed...